25

out of 50

How we score
Right Media (Yahoo!)
  • Ad delivery and operations

Right Media (Yahoo!)

Right Media runs an online advertising exchange for our clients that enables them to buy and sell ad space on websites for online advertising. Our clients are businesses engaged in Internet advertising - advertisers, agencies, publishers, ad networks and other technology providers. Our Yield Manager technology powers this online exchange. When ad space on a website is sold, usually to an advertiser, agency or ad network by a publisher or other ad network, the Yield Manager technology fulfills the transaction by delivering the ad to that publisher’s site. Generally, an Internet user's computer comes into contact with Right Media when a user visits a website whose publisher utilizes the Yield Manager technology, or views an ad that has been served by Yield Manager. The ads sent by the Yield Manager technology are sent from the domain ad.yieldmanager.com and through client domains that forward ads and ad requests to and from ad.yieldmanager.com.

 
 

Anonymity   +20
Do they confirm user anonymity?

You are anonymous (identity info is separated from activities or not collected)

"Right Media is a technology provider for our clients. As a technology provider, we contractually prohibit our clients from sending personally identifiable information to the Yield Manager technology and require our clients to post privacy policies that comply with applicable laws, rules and regulations."

"The Yield Manager technology does not collect any personally identifiable information about you during the ad delivery process."

Boundaries  +0
Do they observe sensitive boundaries?

Sensitive info not excluded from ad targeting

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Retention  +0
How many months do they retain data?

No deletion requirement

Privacy statement does not state if or when information is deleted.

Choice       +5
Do they provide an opt-out choice?

This company offers an opt out (not verified to stop tracking)

This company does not confirm that it honors Do Not Track

Oversight   +0
Who provides industry oversight?

  • No affiliations

Tracking domains

Tracking methods

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