"For our online behavioral advertising (OBA) services, we collect only non-personally identifiable information. All data collected for those services is anonymous. We do not collect any personally identifiable information (PII) for use with OBA.

We collect information through the use of common internet technologies, such as cookies and beacons, on the websites of those companies that participate in our online behavioral advertising services. We do not install software on users' computers or track keystrokes."

"We do not collect or use sensitive information, such as sensitive health or financial data, for purposes of online behavioral advertising without your prior informed consent, otherwise known as opt-in."

"AudienceScience does not create nor use any sensitive data segments to tailor ads on behalf of our advertiser clients. However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In order to provide transparency around potentially sensitive data segments collected and used by AudienceScience, we will provide some examples of them here. For example, we may use health related segments such as Cholesterol and Dental, Oral Care or finance related segments such as Retirement Planners or Real Estate and Mortgage Shoppers.

While we don't consider any of the above data segments to be sensitive, we think its important to provide this transparency to help you have a better idea of which segments might be collected by us, so you can make informed decisions. And we don't use any data segments to determine credit worthiness,for insurance underwriting or similar purposes."

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"Non-PII data collected by AudienceScience for OBA purposes is generally retained for up to 90 days. In some cases, we may retain data for up to two (2) years. As part of these OBA services, we also collect aggregated ad delivery and reporting data. This limited type of aggregated advertising performance data is kept indefinitely."

Also as an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)