77	42	35
combined score	tracking score	policy score

24	trackers seen
4.25	trackers per page average
2,661	tracking events logged

Your trackerlist news

		Ad network or exchange, Ad delivery and operations... No longer in NAI and DAA (after acquisition by Facebook)	2-May-13

		Ad network or exchange, Data broker... No longer confirms deletion of log data	26-March-13

		Ad delivery and operations, Analytics or measurement... No longer a Google Certified network	5-February-13

		Ad or data buyer Joined the Digital Advertising Alliance	5-December-12

		Ad network or exchange Failed to provide notice-and-choice in ads (BBB enforcement)	1-October-12

		Ad delivery and operations Added an opt-out choice for consumers	26-September-12

		Ad or data buyer BBB enforcement ruling on opt-out failure	30-May-12

		Web tool or widget, Ad or data buyer... New: 6 month retention policy and 5 year cookie lifetime	28-May-12

		Ad network or exchange Added AppSnack division for mobile ads	10-May-12

		Analytics or measurement Added TRUSTe certification and 90 day data retention policy	1-March-12

		All trackers White House proposes Privacy Bill of Rights with Do Not Track	23-February-12

		All trackers App marketplaces agree to require privacy policies	22-February-12

		Ad network or exchange, Ad delivery and operations... Circumvented Safari cookie settings	17-February-12

		All trackers Safari adds Do Not Track in settings	17-February-12

		Ad or data buyer Circumvented Safari cookie settings	17-February-12

		Ad network or exchange, Web tool or widget... Confirmed support for the Do Not Track header	15-February-12

		All trackers NAI: Annual compliance report confirms compliance	13-February-12

		All trackers Canadian Privacy Commissioner issues behavioral rules	26-December-11

		Ad or data buyer Updated definition of sensitive data being excluded	21-November-11

		All trackers FTC: Flash cookies require specific disclosure	8-November-11

		Data broker No longer a member of Network Advertising Initiative	29-September-11

		All trackers FTC: New rules coming on kid data collection	26-September-11

Your tracking heatmap	Click boxes for company details

Box size reflects prevalence of the company on pages scanned. Color indicates privacyscore.

Your trackerlist

Export to CSV

Score	Functions	retention	oversight	Prevalence
50	Analytics or measurement	3	The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing. TRUSTe's Trusted Data Collection program requires protective policy provisions with ongoing compliance review.	98%
40	Ad network or exchange Web tool or widget...	48+	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	95%
50	Ad network or exchange Ad delivery and operations...	9	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	66%
45	Web tool or widget Ad or data buyer...	6	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.	61%
20	Ad delivery and operations Analytics or measurement...	48+		25%
25	Ad network or exchange Ad delivery and operations...	48+		14%
25	Ad delivery and operations	48+		12%
25	Analytics or measurement	48+		12%
45	Ad or data buyer	12	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.	7%
25	Analytics or measurement	48+		4%
32	Analytics or measurement Other	24		4%
50	Ad network or exchange	6	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	4%
45	Ad network or exchange Ad delivery and operations...	13	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.	4%
50	Ad network or exchange Ad or data buyer...	6	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	2%
49	Ad or data buyer	14	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	2%
50	Ad delivery and operations	3	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	2%
50	Data broker	13	The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing. TRUSTe's Trusted Data Collection program requires protective policy provisions with ongoing compliance review.	2%
50	Ad or data buyer	6	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	2%
40	Ad network or exchange Data broker...	48+	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	2%
15	Ad network or exchange Ad delivery and operations...	48+	The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	2%
38	Ad or data buyer	36	The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	1%
47	Ad network or exchange	24	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	1%
50	Ad or data buyer	13	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	1%
45	Ad network or exchange	30	The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews. The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.	1%