71

36

35

combined
score

tracking
score

policy
score

20

trackers seen

3.93

trackers per page average

22,536

tracking events logged

Your trackerlist news

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Ad delivery and operations, Analytics or measurement...

5-February-13

 
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Ad or data buyer

5-December-12

 
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Ad network or exchange

15-July-12

 
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Web tool or widget, Ad or data buyer...

28-May-12

 
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Ad network or exchange, Retargeter...

16-May-12

 
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Ad network or exchange

10-May-12

 
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Analytics or measurement

1-March-12

 
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All trackers

23-February-12

 
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All trackers

22-February-12

 
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All trackers

17-February-12

 
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Ad or data buyer

17-February-12

 
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All trackers

13-February-12

 
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Ad delivery and operations, Other

5-January-12

 
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All trackers

26-December-11

 
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Data broker

8-December-11

 
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Ad or data buyer

21-November-11

 
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All trackers

8-November-11

 
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All trackers

26-September-11

 
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Ad network or exchange

24-February-11

Your tracking heatmap

Click boxes for company details

Box size reflects prevalence of the company on pages scanned. Color indicates privacyscore.

Your trackerlist

Export to CSV

50

Analytics or measurement

anonymity boundries choice lso 3
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
nai 
TRUSTe's Trusted Data Collection program requires protective policy provisions with ongoing compliance review.
99%

23

Ad network or exchange

Ad delivery and operations...

anonymity boundries choice lso 18
No NAI Membership
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
99%

25

Ad network or exchange

Ad delivery and operations...

anonymity boundries choice lso 48+
No NAI Membership
No DAA Membership
47%

45

Web tool or widget

Ad or data buyer...

anonymity boundries choice lso 2
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
No DAA Membership
23%

50

Ad network or exchange

anonymity boundries choice lso 6
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
21%

50

Ad delivery and operations

Other

anonymity boundries choice lso 3
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
17%

49

Ad network or exchange

anonymity boundries choice lso 15
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
15%

35

Ad network or exchange

anonymity boundries choice lso 6
No NAI Membership
No DAA Membership
10%

25

Ad network or exchange

Ad delivery and operations...

anonymity boundries choice lso 48+
No NAI Membership
No DAA Membership
9%

40

Ad or data buyer

anonymity boundries choice lso 48+
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
8%

20

Ad delivery and operations

Analytics or measurement...

anonymity boundries choice lso 48+
No NAI Membership
No DAA Membership
8%

45

Ad or data buyer

anonymity boundries choice lso 12
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
No DAA Membership
7%

43

Ad or data buyer

anonymity boundries choice lso 36
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
5%

50

Data broker

anonymity boundries choice lso 6
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
5%

25

Ad or data buyer

anonymity boundries choice lso 48+
No NAI Membership
No DAA Membership
4%

47

Ad network or exchange

anonymity boundries choice lso 24
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
4%

20

Ad network or exchange

Publisher...

anonymity boundries choice lso 48+
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
4%

50

Ad network or exchange

Retargeter...

anonymity boundries choice lso 2
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
4%

50

Ad or data buyer

anonymity boundries choice lso 6
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
3%

49

Ad or data buyer

anonymity boundries choice lso 14
nai 
The Network Advertising Initiative is a group of companies that pledge adherence to published privacy guidelines enforced through annual compliance reviews.
nai 
The Digital Advertising Alliance is a group of companies that pledge adherence to published privacy guidelines enforced through external testing.
3%

Company policy states that they do not use personal information.

Company policy specifies sensitive data boundaries.

Company provides consumer choice mechanism.

12

Company retains clickstream data for specified months.

No Flash or HTML5 storage seen on company's domains; no notice of device fingerprinting.

Company internal compliance reviewed by Network Advertising Initiative. Details

Company external compliance monitored by the National Advertising Review Council. Details

Company certified under TRUSTe Trusted Collection program. Details